Am I Subject To A Behavioral Bias Regarding An Asset I Don’t Own?

How behavioral biases may impact clients’ financial decisions has become an interesting topic for advisors to study. Many of the motivations for a client to buy an asset are rooted in some kind of behavioral bias. At times, it can be difficult to explain to clients why certain assets should (or should not) be added to their portfolio, without first understanding the tendencies that may be affecting their judgment.

This flowchart helps guide your conversations with clients regarding some of the most common behavioral biases. It covers:

  • Framing bias
  • Regret aversion
  • Confirmation bias
  • Choice overload
  • Recency bias
  • Outcome bias
  • Herd mentality


Updated For 3/15/2021